Tegucigalpa, May 2018. A Mexican business mission from the State of Jalisco visited Honduras in search of investment opportunities and commercial exchange within the framework of the Honduras 20/20 program. The purpose of the business meeting was to strengthen commercial ties and increase business opportunities between both countries.
The business mission of entrepreneurs of the state of Jalisco was integrated by Mexican investors representing financial sectors, pharmaceuticals, agrifood industry, vehicle assemblers, among others.
These businessmen were received by public sector officials and representatives of the private sector, which was headed by Honduras 20/20, visiting several companies during their visit in order to present the country’s business opportunities
“The business mission has had very satisfactory preliminary results with an excellent reception, we carried out the international promotion to attract investment to Honduras, as we promote investment there will be job creation.” Expressed Peter Fleming, executive director of Honduras 20/20.
The Honduran delegates presented in depth to Jalisco entrepreneurs the legal framework to invest in Honduras, the Free Trade Agreement between Central America and Mexico, the macroeconomic situation of the country, special and fiscal regimes, as well as the progress in security matters, show the dynamic economy of the country.
“In this effort to diversify markets, Central America is a great opportunity for us in particular Honduras because of its geographical position, its port that is very important, the port of Puerto Cortés, to sell not only in Honduras but to establish a commercial relationship with the rest of Central America based in the country. ” Mentioned Miguel Landeros, president of COMCE (Mexican Business Council of Foreign Trade).
The Mexican delegation participated in a business conference, with the idea of establishing direct links with their Honduran counterparts. The business agenda of Jalisco continued in Roatán, where the advantages of the tourism sector were detailed.
Tegucigalpa, MDC, August 17, 2017 – As an outcome of the Honduras2020 program, several public and private sector institutions accompanied President Juan Orlando Hernández in the approval act of the new Tourism Promotion Law, submitted by the National Congress with attractive benefits to detonate investment and employment in the tourism sector of Honduras.
Honduras set itself, the task of innovating country incentives to the investor, thus achieving the goal of 250,000 jobs in that sector, an additional 1 million tourists annually and double the amount of tourism exports for the national economy, proposed in the Honduras2020 Program.
The country lacked the right conditions to attract investment in the sector. Despite being one of the Central American countries with the most varied tourism offer with an enormous wealth of natural resources, its level of growth in this sector is barely 0.5% comparing to the rest of the region whose average annual growth reaches levels up to of 7%.
Several institutions joined forces to materialize the new legal framework for the promotion of tourism, including the private public partnership Honduras2020, the Honduran Tourism Institute (IHT), the Honduras National Tourism Chamber (Canaturh), the Honduran Business Council (Cohep) and the Honduran Business Association of Small Hotels, among other institutions and businessmen from all over the nation, who presented to the Congress the law.
This law, which was approved by President Juan Orlando Hernández, includes a package of attractive incentives for local and international investment and at the same time ensures a profitable fiscal benefits over time. It also becomes an important instrument to generate new sustainable jobs through the investment expected over the next few years.
Part of the characteristics of the Tourism Law are:
Equal treatment to motivate small, medium and large Honduran and foreign entrepreneurs to invest in the tourism sector of Honduras.
A new legal framework for existing companies that make additional new investments for more than 35% of their initial investment.
Fiscal stability agreements
Incentives for the investment of natural or legal persons
Fund to support land and air transportation companies in tourism.
Possibility of setting up investment trust funds
Special provisions on municipal permits and taxes
Fund for Investment, Promotion and Promotion to Tourism (FITUR) with concessional conditions
It is important to mention that the tourism promotion law guarantees a substantial return to the incentives provided, which is achieved – among others – by:
Sales tax collection for lodging, purchase of food and alcoholic beverages, recreation and others
Income tax / Sales tax collection paid from the hotel suppliers
Sales tax collection increase for consumption of workers generated from new jobs
Tourism Service Fee collection
Estimates suggest that additional tax revenues of approximately US $ 4 billion over the next 18 years could be achieved using a 60% hotel occupancy model.
This law is part of a larger strategy that will make the tourism sector a pillar of real growth to improve the quality of life of thousands of Hondurans. Which includes customer service training programs for the workforce and the necessary hotel, entertainment and urban infrastructure to compete as a world class tourist destination.
In addition, functionaries from Honduras2020 announced that there are already national and international investors are interested in investing in Honduras from the opportunities that this new Tourism Promotion Law will create, which will announce new investments and new sources of employment in the coming months.
Tegucigalpa, March 2nd, 2018. The Honduras 20/20 program, achieved a new investment for the country with an amount of $12.7 million through Vizion Development and Grupo Jamar initiative, corporations which have launched a groundbreaking infrastructure project called VENTU.
VENTU is a new type of project with a construction area of approximately 26,900 m2, with different spaces, such as an office service center with a modern and ideal work environment for work well-being, a commercial center, gastronomic and recreational activities, green area designed for visitors and Honduran family and a parking lot with 4 levels. The tower for the office area will be built in the capital city suited for companies in the BPO / ITO sector, such as call centers, software development companies, outsourced business services under the optimal conditions for this type of industry and the highest technology.
Orlando Avilés, Vizion Development’s general manager, stated that “VENTU is a complex which will facilitate comfortable and safe access to tenants and visitors, while providing the neighboring community with new leisure areas”.
During the building phase, 400 direct jobs will be created and according to project managers, 2100 indirect jobs will be generated as well. The private sector with this new investments, through the Honduras 20/20 program, will be contributing to the well-being of the citizens of Tegucigalpa and speeding up the development of the country.
“Honduras 20/20 constantly pursues this type of investment due to the fact that it boosts job creation. VENTU will stimulates BPO/ITO expansion, because it responds to the needs of Honduran and foreign capital investors in terms of technology, and optimal work conditions for outsourced entrepreneurial services. The innovation we achieve in these type of projects raises Honduras’ competitiveness, and positions us in the field of vision for world leaders in this area. Another benefit of VENTU is that it contributes to the economic reactivation and improves the urban landscape of the capital’s southern area”, added Peter Fleming, Honduras 20/20 director.
Honduras in the BPO/ITO sector has increased up to 6% annually. The country in terms of infrastructure, has the specific requirements for the growth of the sector. Furthermore, over 10,000 bilingual Honduran youngsters graduate every year.
“VENTU will be the first project for mixed use in southern Tegucigalpa, providing an outstanding space for commerce, business, lifestyle, and leisure for the rapidly growing surrounding community”, stated José Maymir Jarquín, Grupo Jamars’ Administrative Manager.
VENTU, projected to be finished by 2019, came to enhance all the country’s competitive advantages for foreign companies that seek to invest in Honduras.
Tegucigalpa – Secretary of Labor, Carlos Madero, announced that Honduras 2020 has already created 50,000 jobs out of 600,000 estimated.
– January has left us with 5, 500 jobs, said Madero.
– The estimated job creation of the employment iniciative “Fuerza de Tarea” will not be the same as those created by Honduras 2020.
Honduras 2020 main objective is to achieve the creation of 600,000 new jobs in a five year term. Just in the year 2017, the program created more than 50,000 new jobs, having this year already created a significant number.
¿What is your opinión regarding “Fuerza de Tarea’s” mission to create 20,000 new jobs during the first months
He stated that last week 2,300 jobs were offered in a job fair held at San Pedro Sula thanks to Honduras 2020. As well as today in Choluteca, were 500 jobs are being offered.
“Honduras 2020 program’s first years were dedicated on creating an efficient attraction strategy. As of today, this strategy is already put into action. The next steps are portraying confidence so that companies can invest and achieving investment deals.”
Our roadmap clearly defines which jobs are created by Honduras2020 and which are not, establishing the program’s and the private sector’s objectives still in the need to be met.
Task Force – Fuerza de Tarea
“Fuerza de Tarea” Program was launched this week by President Juan Orlando Hernández at Centro Cívico Gubernamental stating that the Program’s initial objective is achieving L 3,400 million investment and the creation of 20,000 new jobs in agribusiness, tourism and housing sectors, as well as financial aid.
Madero stated that this Friday “Fuerza de Tareas’” roadmap will be officially handed to President Hernández, declaring that quick pace actions for job generations will be taking place, some by the private sector and others by the government.
Concerning the Organic Budget Law, Madero confirmed that unfaithful information in the media regarding labor right payments is completely untrue. Benefits have always been guaranteed and every Ministry Office pays them with their own budget.
Co-Creation adds value to your organization and elevates the relevance of your company in the retailers’ or brands’ matrix of A, B, and C suppliers.
Retailers and brands are pivoting to outsource to their A suppliers design, trend development in finished garments. Instead of wholly relying on internal design teams to drive seasonal product development, retailers and brands are leveraging their supply chain to hire designers and creative directors to drive trend and product development for them season to season and in some cases “season less” when a trend or fashion item is hot. Remember that “season less” design, product development is now possible because of ease in adding new styles to their web sites vs the old model of loading brick and mortar locations seasonally. E-comm makes launching new trend product product at any time in the development calendar.
Co-creating makes your company more relevant in the E-comm space.
In response to this latest trend at retail and brands, many of these A garment suppliers (i.e. Koreans, Taiwanese) are hiring design teams and housing them in offices close to retail and brand headquarters in USA so their design and concept teams can interact directly with merchants and sourcing teams regularly. The AHM membership should know that this trend to outsource design, product development to suppliers is growing. For the textile or garment supplier that meets the challenge, this business model creates a dependency for the retailer to have to book the order with the supplier that brought the design development to the table because then there is no time to replace the development with another supplier. The future for A suppliers is to add value by owning the fashion, trend development for their retail and brand customers to final commercialization.
How do you achieve success in driving Co-Creation proactively to differentiate from your competition?
Own the value chain from concept to commercialization. Don’t wait for your customer to provide the trend, bring trend to your customer with quarterly appointments.
Create a company culture that emphasizes newness, trend & innovation to disrupt your market competition.
Allocate company resources to hire a design and creative team to drive trend in seasonal color, materials and silhouette
Attend fabric and supplier fairs that are hosted by your retail and brand customer to work closely with the retailer and / or brand to understand the brand story and design into the brand story custom
Think “season-less” in newness with quick reaction times with a narrow fabric palette for speed to market
Attend global trade shows like Premier Vision and Outdoor Retailer Show annually or bi-annually for inspiration in driving trend, newness
Lean on your supply chain for research & development (i.e. chemical, dyestuffs, yarn, equipment suppliers)
Be focused and knowledgeable in your selected category researching aspirational brands for trend guidance
Create a dependency between your customer and your creative teams to increase market share and reduce internal work load of your customer whose resources are tight due to internal margin pressure
Carry and show trend line of fabrics, garments to your customer appointments
Understand your customers’ development calendar – timing is everything. The internal retail and brand seasonal development calendar drives the sample development timelines and merchant buy due dates. Ask for appointments to show the trend line at critical moments in the calendar by season.
Align with the design team’s aesthetic to deliver trend appropriate sample development.
A recent Nearshore Americas trade mission to Honduras has prompted media groups in the country to focus more closely on the local BPO and tech industries, with a daily newspaper estimating an increase of up to 8,000 BPO jobs in 2018.
Foreign BPO firms are trying to capitalize on the easy availability of bilingual speakers in the country, declared Spanish paper La Prensa in a lengthy article containing comments from Honduran officials, such as Peter Fleming, executive director of Honduras 20/20.
“I think the possibilities are pretty big; we already have them here, now we have to convince them,” said Fleming, who also stated that some BPO firms in Costa Rica and Belize were thinking of shifting operations to Honduras.
The two-day investors’ meet, which took place on November 29 and 30, “ended with great expectations for next year,” the paper said, adding that the investor groups assessed the BPO infrastructure in San Pedro Sula and Tegucigalpa.
Citing officials, La Prensa also estimates that Honduras services industry will end the year with US$80 million in revenue.
“The conditions for investment are quite attractive,” said Kirk Laughlin, Managing Director at Nearshore Americas. “Not only do I advise [investors] to establish call centers in Honduras, I would also tell them that they can provide other services from the country as well.”
The trade mission was also covered on Honduran television, with one news outlet interviewing many government officials and members of the trade mission, including Laughlin.
Tegucigalpa – The Honduras 2020 Transformation Unit introduced Mexican companies interested in investment and operation expansion in Central America, the country´s competitive advantages.
Peter Fleming, CEO of this public-private organization, along with a group of its executives and Ambassador Alden Rivera, made successful business confereences in the cities of Monterrey, Guadalajara and Mexico City.
The one-on-one meetings respond to previous visit follow-ups with companies focused on intermediate manufacturing, technology, call centers, agroindustry and tourism, all with Mexican capital and with great willingness to invest in the region for strategic reasons such as: geographic location, commercial relationships, low cost and skilled labor force.
Honduras is currently at an extraordinary moment to be able to carry out this promotion exercise. The country´s macroeconomic situation is going through its best moment in the last 20 years, as well as the implementation of new programs and investment promotion laws with the most modern legal framework in Latin America. Mexican government authorities, foreign relations, PROMEXICO, Mexican Council of Foreign Trade, companies and media, learned about all the initiatives that have been taking place in Honduras, which motivated them to make the decision to visit Honduras with concrete proposals for investment and employment generation, having received to date, the first visit of these Mexican companies.
¿En qué consiste el Programa Honduras 20/20?
Es una estrategia de país que fue establecida a través de la contratación de una compañía consultora internacional llamada McKinsey, que tienen oficinas en 60 países. La intención del sector privado era establecer un rumbo hacia donde llevar la economía del país y generar un crecimiento económico. Inicialmente fue generado por el sector privado y luego presentó los primeros puntos al presidente de la República, conscientes que ningún plan podría tener éxito si el lado gubernamental no está de acuerdo. Mucha de la estructura y la simplificación administrativa sale del Gobierno. De alguna forma u otra tenía que convertirse en un proyecto para ambos.
¿Cuáles fueron los retos que tenían que solventar en ese momento?
La estrategia debe basarse en ventajas competitivas, y es interesante saber que en el Triángulo Norte de Centroamérica hemos manejado un discurso o un nivel de noticia en el que Guatemala, El Salvador y Honduras siempre estamos en conflicto y no un país del que se puede generar inversiones. Siempre han sido el sur de Centroamérica, Costa Rica y Panamá, los que han atraído inversiones. Con esto buscamos establecer un plan de nación y dirigirlo en una forma que fuese alcanzable, medible y principalmente para nosotros que tuviera ese componente donde la empresa privada y el sector gobierno pudieran sentarse y resolver los problemas del país. Especialmente, generar crecimiento económico y dinamizarla para atraer inversiones que se traducen nuevos empleos. Ese es el esquema adonde nace el 20/20.
¿Qué condiciones son necesarias para que exista una iniciativa de este tipo?
Para esto debe de haber una macroeconomía sólida y sana, tiene que existir una percepción de seguridad ciudadana, estabilidad fiscal y una estrategia. Ya Honduras está alcanzando respaldo de las calificadoras de riesgo país que son niveles únicos e históricos. Tenemos una macroeconomía sana, con un crecimiento del producto interno bruto (PIB) que alcanza el 4%, y algunos especialistas son muy positivos y dicen que podemos superarlo.
¿Cuál es el objetivo del Honduras 20/20?
Es romper los paradigmas que han existido de que en este país no se puede atraer inversión, y creo que ese el reto más importante que a mí me ha dado el presidente: a través de esta Unidad de Transformación, entre los dos sectores, más los seis ejes priorizados, buscar empresas que quieran invertir en Honduras.
¿Cuáles oportunidades de inversión han identificado hasta ahora?
Las oportunidades son miles. Por ejemplo, en BPO (subcontratación de funciones) porque tenemos una de las tasas más altas de bilingüismo en Latinoamérica, entonces, los call centers nos vienen a buscar. Oportunidades en agronegocios, vivienda social en busca de reducir el déficit de vivienda, el sector de manufactura textil y de intermedia. Vamos a generar un montón de ruedas de negocios para seguir generando oportunidades. Aunque también hay ciertas variables transversales que deben estar listas para que esto también funcione. Esto no es una receta mágica.
La dinámica de la economía mundial es muy ágil y cambia de un día para otro, por eso debemos de enfocarnos en identificarlas.
¿Qué resultados han obtenido con las giras?
Tomé posesión el primero de septiembre y empezamos un plan de trabajo del trimestre. El primer trabajo que debemos hacer es aquí adentro. Entre octubre y noviembre tenemos planificadas giras por diferentes cámaras de comercio nacionales. Tenemos que hacer ver a los empresarios las oportunidades de inversión acá para luego ir a traer a alguien. Adicional, hemos tenido un enorme apoyo por parte de la Cancillería, a través de los embajadores de los diferentes países que están haciendo una labor como gestores de negocios.
¿Qué percepción hay del Honduras 20/20 a nivel internacional?
El programa es un ejemplo a nivel mundial de cómo un pequeño país de Centroamérica en el que dos sectores están tomando decisiones para ser más eficientes. Esa es una plataforma que muchos países de Centroamérica quisieran tener.
¿Piensan blindar la estrategia de Honduras ante posibles copias de los países vecinos?
No podemos hacerlo, será muy difícil, pero como bien dijo Hugo Barquerizo, crear estas estrategias va más allá. McKinsey señaló que el 57% de las iniciativas de transformación económicas no son exitosas, porque solo lo hace un sector. La clave es la implementación, la seriedad de un plan de trabajo con objetivos claros.
¿Quién evaluará los resultados del 20/20?
Las evaluaciones son trimestrales y las mediciones las hace el consejo directivo que forman empresarios y Gobierno. Obviamente, ahora me evaluarán a mí para que ver si hay retornos y resultados.
¿Qué lecciones les dejó el Honduras is Open for Business de 2011?
Fue un éxito, pero no se le dio seguimiento. No había alguien detrás diciendo ‘tenemos todas estas oportunidades’ y delegarlas a un equipo de trabajo para cerrar las negociaciones. Yo estuve ahí y fue monumental, trajeron a Carlos Slim y lo sentaron para hacer inversiones con empresarios de primer nivel, pero no hubo seguimiento. Fue una gestión del sector Gobierno a medias con la empresa privada, pero sin seguimiento que provocó que su estructura no funcionara. El seguimiento puede faltar por muchas cosas, pero los temas más importantes es tener enfoques sobre las empresas con las queremos conversar para negociar.
Se ha dicho mucho que las metas serán cumplidas para 20/20, ¿es posible?
Quiero ser muy claro, esto no es política. Esto es que un hondureño toma las riendas que pese a ser la máxima autoridad del país también tiene una visión a largo plazo. Por eso 20/20 tiene una pleca, para representar la visión de desarrollo de país. No es el año 2020, porque si no ya fuéramos tarde. Hay que hacerle entender a la gente que no para el 2020 vamos a tener 600,000 empleos nuevos. Eso es irreal y trabajo con realidades, objetivos y resultados. El 20/20 es una visión perfecta hacia el desarrollo que va muy enfocada. Los resultados se van a ir viendo y serán más visibles bajando los niveles de percepción de mala imagen a nivel internacional.
¿Cuáles son los resultados tangibles de este programa a la fecha?
Tenemos 49,000 empleos registrados a la fecha y cerca de 950 millones de dólares en exportaciones adicionales, alrededor de 280 millones de dólares en el crecimiento de la inversión extranjera directa. Tenemos un nuevo código tributario, la ley de incentivos al turismo y la pronta publicación del reglamento. También la ley de zonas libres y otras que debemos revisar para que estén acorde a los tiempos y ver el marco competitivo que tenemos a nivel de la región.
¿En qué año veremos un verdadero despegue del Honduras 20/20?
Sabemos que 2018 y 2019 serán años cruciales para el programa, pero debemos arrancar ya. Ya estamos con un plan de trabajo y definidas algunas ruedas de negocio. Primero debemos sentarnos para ver las oportunidades de corto y mediano plazo que impacten ahora. Tenemos cosas muy fuertes, como mejorar la conectividad del país, si por ejemplo al inversionista le cuesta $2,000 (47,000 lempiras) viajar a Honduras desde Miami. Hay muchas cosas que hacer, pero lo más importante es rodearnos de personas capacitadas para darles oportunidades.
¿Cómo se sostiene esta Unidad de Transformación Honduras 20/20?
Somos una oficina totalmente privada. Todos los empleados tienen contrato de empresa privada, pero sí recibimos aportaciones de parte de los dos sectores.
Honduran business leader, Luis Napoleón Larach, is in Washington DC for a joint visit with other leaders of the business leaders of Central America to explain the situation of their countries, about the relationship and objectives for the region drawn by United States.
Larach is the president of the Honduran Council of Private Enterprise (COHEP) and in an interview with “El Diario de Hoy” he highlights the advances of the neighboring country in different areas to seek the development demanded by the Honduran people.
He notes the constructive and fruitful dialogue between the private sector and the government of President Juan Orlando Hernández as positive and how mutual contributions have served to reverse the negative indicators that a few years ago placed Honduras on the most critical stages of insecurity and lack of opportunities.
He values the contributions of US cooperation along with the North Triangle of Central America Prosperity Alliance Plan, whose initial funding is $ 650 million dollars and the capitalization of joint investments with the private sector in his country.
What is the importance of this visit to Washington as a representative of the private sector of Honduras?
This time we are working together with all the presidents of the business leader organizations of Central America to make a courtesy visit to different organizations and institutions of the United States government, where we will be presenting our work plan for the North Triangle Prosperity Alliance Plan. Recalling that when we refer to the Northern Triangle, the beginning of a plan (Guatemala, Honduras and El Salvador), but includes the rest of the countries, including Mexico, Belize, and the rest of the Central American countries.
As a form of a regional consensual approach?
Yes, we are studying the common themes that unite us, problems on which we have to seek solutions together instead of making a wall, as we have talked about the migration issue, We are all concerned that migration has a very high cost for our countries, ranging from family disintegration and the problems that lead to citizen insecurity, among others.
How receptive have you felt to your unified message as a Central American private sector?
Very good, there is a full awareness at the level of the private sector of our countries as well as at the level of the United States government that the best way to face the problems in the region is through the generation of opportunities. Our challenge is how to strengthen those economic bases to generate opportunities for our people. There is no better social program or social assistance than decent and sustainable employment.
How much can the private sector capitalize the $ 650 million US donation to Honduras, Guatemala and El Salvador in the North Triangle plan?
I can talk about Honduras particularly. We are developing a program together with the government, where we not only participate in the work tables and in the decision-making process, but we are also contributing almost 50 percent of the resources needed to be able to develop this program. Also, we are investing in agriculture and housing development programs that are required to generate opportunities for our people through investment. This programs are not donations, this are self-sustaining programs that generate a profitability, which is reinvested to continue generating employment and development.
We have seen compliments from Senior US Government Officials regarding the country´s advances after the political instability in 2009. How solid is it?
We had our first political instability in 2009, after being a very stable country. However, we have recovered in this matter and we are approaching a new electoral process that will take place on November 26, and we hope that it will be carried out as a true civic party, with peace and tranquility, as a rule of democracy.
And is there enough progress in economic matters?
The economic sector is a good indicator. In our case, it has been growing above the estimates that had been projected for this year, considering that this is a political year, it is atypical because normally even in the United States when approaching an electoral process the investments are stagnant, but this is not the case in Honduras where we had projected to grow 3.6 percent on GDP (Gross Domestic Producer), but we will exceed 4.1 percent, which indicates that even in an election year we continue to grow.
What about the security?
We were mentioned as one of the most violent countries in the world, San Pedro Sula one of the most dangerous cities, which was never true. I can assure you that insecurity levels that the country reflected a few years ago have been completely reversed. It is not paradise yet, but we have managed to reverse those negative trends by more than 50 percent compared to the levels we had previously.
Security matters also received praise in Washington…
Yes, United States has qualified us as “The Honduran miracle”, because our authorities and justice operators are doing an excellent job.
With an investment of 590 million lempiras, the Honduran Brewery Plant, “Cervecería Hondureña” will expand its beer production plant.
Yesterday, Honduran president, Juan Orlando Hernandez, along with Cervecería Hondureñapresident, Paola Bondy, the mayor of San Pedro Sula, Armando Calidonio and maquila and private sector representatives witnessed setting the first block of this new plant.
This is the largest investment made in production capacity in the history of the Brewery and will allow the creation of a thousand direct and indirect jobs.
With the expansion of the plant, Cervecería Hondureña will be able to almost double production to bring it to 2.6 million hectoliters by 2020. “Cervecería Hondureña is a company that believes and invests in our country and in our people”, said Paola Bondy, president of the Honduran Brewery. “We dream to unite people for a better world, we dream of a Honduras that grows, that prospers, that generates wealth for our families,” she said.
She highlighted the company’s responsibility over its 102-year history, during which time the founders’ vision of generating growth, wealth and prosperity for Honduras remained intact.
200 direct and 800 indirect jobs will be created. Every day they serve 25,000 retailers out of the 75,000 in the country.
Today we re-write a more successful story and we do it in a great moment for our country. We are an industry in constant and dynamic evolution, with brands and presentations elaborated with the sole purpose of attending to a consumer who knows, distinguishes and demands,” she said.
Bondy emphasized the inescapable commitment to produce a quality beer that should be consumed in moderation.
“This has been our permanent commitment to Honduras: to encourage moderate consumption and to educate our consumers to enjoy a refreshing and social drink,” she confirmed.
The agreement for this investment was signed last June between President Hernandez and the company’s president, in the city of Miami, Florida, during meetings prior to the North Triangle Summit for Prosperity and Security.
The new investment was made thanks to the promotion carried out through the National Program for Economic Development Honduras 20/20.
President Juan Orlando Hernandez said that seeing Cervecería Hondureña committing itself to such an investment is motivating and a sign that Honduras is changing.
Cervecería Hondureña, founded in 1915, has more than a century of operations, representing in 2016 more than 3% of national GDP.
“We must sustain that growth and be solid in time, only then we will achieve our country´s true transformation.” she explained.
Hernández thanked Cervecería Hondureña and AB Inbev conglomerate for taking advantage of this great business climate Honduras is offering thanks to Honduras 2020 Program.
“This country will no longer be stopped by anyone, only God. We have surpassed a dificult abyss and He has been generous with us. That is why we have to continue this great effort in understanding that the Government will only be a facilitation entity, always remembering that the employment generation created by the private sector, can´t be substituted”, he assured.
He emphasized that this was the thriving and dynamic San Pedro Sula he wanted to see. A city that is once again the industrial capital of the country, “flourishing industries are synonym of development, prosperity and wealth for Honduras.”